.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to snagging billions in equity capital each year, have actually raised virtually $360 million until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That lag is due to market saturation, increased governing stress, and economical uncertainties.ADWEEK consulted with 5 VCs that continue to purchase adtech business, in spite of these difficulties, regarding what they are looking for as well as what they avoid. Maybe unsurprisingly, these entrepreneurs are actually targeting options in privacy-focused technologies as well as industry-specific areas such as connected television.